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oval diamond by the yard necklace and radiant bezel pendant

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Learning Center: Everything you need to know about jewelry, gems, diamonds & more!

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Emerald marquise and princess cut diamonds

The Perfect Pair

From classic studs to creative hoops, our perfectly crafted earrings match any style.

Find your match

Dakota Johnson Roberto Coin Venetian Princess Flower

Gemstone jewelry on macarons available at Victoria Jones Jewelry Amarillo Texas

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For Eternity

Rings they will treasure forever

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Featured designers & collections

Our designers create timeless designs that make your special moments even better. It’s no surprise that falling for these brands is like love at first sight.

pink diamond pear studs and pendant — Victoria Jones

Our signature collection crafted from fine quality diamonds, gemstones and metals.

roberto coin medallion collection — Roberto Coin

Italian 18k keepsakes embedded with love that capture the essence of your meaningful relationships.

gurhan handmade 24k gold jewelry — Gurhan

Reincarnating the use of 24K gold in modern fine jewelry design. Blends in sterling silver for two-toned perfection!

Sloane Street London blue topaz jewelry — Sloane Street

Timeless staples designed in 18k gold, and adding a contemporary texturing for the modern day woman.

woven gold flexible cuff bracelets — Piero Milano

Take the path to the unforgettable, when you experience the uniqueness of fine Italian 18k gold jewelry.

Phillip Gavriel Birthstone Jewelry — Phillip Gavriel

Fine jewelry crafted from the finest gold & sterling silver to make everyday an occasion.

just for you

Discover the heart of Victoria Jones Jewelry with our signature collection, thoughtfully curated for everyday elegance and timeless style. Located in Amarillo, TX, our jewelry store is known for offering pieces that blend classic beauty with a fresh, modern feel.

From diamond earrings and gold necklaces to statement rings and meaningful gifts, each piece in the Victoria Jones Jewelry collection is selected for quality, craftsmanship, and wearability. Whether you’re celebrating a milestone or simply adding something special to your everyday look, you’ll find jewelry designed to last and be loved for years to come.

As a locally owned jewelry store in Amarillo, we take pride in helping our customers find pieces that feel personal. Our collection reflects the style of our community—effortless, refined, and made for real life.

Shop the Victoria Jones Jewelry collection online or visit us in Amarillo, TX to experience it in person.

What People Are Saying..

"A few months ago I had the pleasure of meeting Torri at my daughter's graduation/engagement party. We struck up a conversation about her jewelry she was wearing. (She had also taken care of my daughter's engagement ring that is absolutely beautiful!) I told her my 30th wedding anniversary was coming up and would love to have a necklace made. Without even showing her a picture, she knew exactly what I wanted! A few weeks later, I received the perfect 30th Anniversary gift (in a beautiful pink box I might add). I told Torri that I feel like royalty when I wear it! My experience with working with Torri was just like my necklace, classy and elegant! Congrats to you and your mom on your new store Torri. I know ya'll will do well. xoxo"

- Tammy

What People Are Saying..

"Taylor and I are a different couple and wanted to be different in not choosing the diamond as my wedding ring's main stone, and we went to many, manyyy places looking for the perfect emerald. From stores in the mall, Samuels Diamonds, Barnes jewelry, online. Just when we'd think it was the one, it would come in, and I would hate it. I pray about everything, and this was something I prayed for in leading and guiding us to the right place. As soon as we stepped inside, we were met with kindness and honesty. Vicki is so knowledgeable about stones. Other places made it seem impossible, or a complete burden to order/find. She listened to what we wanted, she ordered 4 or 5 different sized and priced emeralds for us to choose from and allowed us to come in on Saturdays because of Taylor's difficult schedule. After months of such a tiring and hopeless journey to find the right ring, it was beyond a breath of fresh air to have come to Victoria Jones. We love supporting local businesses and will use them for the rest of our jewelry purposes."

- Taylor & Hannah

What People Are Saying..

"I absolutely recommend Victoria Jones Jewelry! My fiancé, in-laws to-be, and myself all had a terrible experience at another jeweler in town regarding my wedding ring, long story short Vicki and her entire team at Victoria Jones saved my ring and gave me EXACTLY what I had dreamt of. They have my business for life and I am so appreciative of the lengths they went to just to make sure I got what I wanted. 10/10 for sure."

-Tait

The Latest

Amarillo Local Store Victoria Jones Jewelry

Why Shopping Local Jewelry Stores in Amarillo Matters

3 min read

Shopping local means more than just a purchase—it’s a relationship. Discover why Amarillo shoppers choose Victoria Jones Jewelry for life’s most meaningful moments.

Colton Kyle and Kerry Scott Engagement Story

Love Note: Colton & Kerry

3 min read

From middle school hallways to a heartfelt proposal, Colton and Kerry’s story is a testament to patience, faith, and a love that has grown stronger with time.

Love Note: Emily & Will

3 min read

Just like plants, love requires nurturing and nourishment to grow and thrive, blossoming into a beautiful outcome. As time passes, love grows more branches and sprouts more flowers, with roots that ground us on our journey through life. When you find your other half, life flourishes. You plant smiles, grow laughter, and harvest love. Will & Emily found love that reaps a harvest of joy.

How to Clean your Jewelry at Home

4 min read

Learn how to clean your jewelry at home with expert tips from Victoria Jones Jewelry, a trusted Amarillo jewelry store offering professional cleaning and care.

Birthstone jewelry rings in yellow gold in Amarillo, Texas

The Complete Birthstone Guide: Meaning, History & Jewelry for Every Month

3 min read

Each month has its own gemstone with unique beauty, symbolism, and history. Whether you're shopping for a birthday gift or building a meaningful jewelry collection, this guide will help you discover the birthstone for every month.

Diamond Clarity

1 min read

Diamond clarity is what makes every diamond uniquely its own. Learn how inclusions and blemishes impact beauty, value, and what truly matters when choosing your perfect stone.

Victoria Jones Jewelry Co-owners Vicki & Torri in Amarillo, Texas

Your Amarillo Jewelers

Welcome to Victoria Jones Jewelry — a mother-daughter owned fine jewelry store proudly located in Amarillo’s Wolflin Square. Inspired by our family’s love for timeless design and meaningful moments, we’ve created a space where every piece tells a story. Whether you’re celebrating a milestone or creating a new tradition, we’re honored to be Amarillo’s trusted destination for custom jewelry, diamonds, and unforgettable gifts.